The Branded Traveler is passionate about finding the DNA of a boutique hotel.  She roams the globe in search of independent hotels that tell their ‘unique story’ throughout the hotel design and the guest experience. The blog will share some of these finds with you. 

Focus on Craftsmanship

Le Labo is a perfume brand based in New York City.  As far as brands go, they have definitely gone the extra mile to define who they are on what they stand for.  Their brand manifesto (pictured here) is displayed on their website outlining their 14 core beliefs.  While it would be fun to talk […]

Wanna Sleep With A Local?

The Williamsburg Hotel, in the heart of Brooklyn, positions itself as a place where guests can experience this very ‘hip’ neighborhood like a local.  The hotel does a great job of subtly driving that message home throughout the customer journey – from booking to check-out. Right from the start, you are greeted on the website […]

Join the Revolution

The Revolution Hotel, in the very stylish South End of Boston, positions itself as a place where history meets art, culture and innovation. As you enter the lobby, you are greeted with a spray-painted mural created by a local street artist. Small efficient guest rooms are offset by efficient work spaces in the basement, loaded […]