Fondly, Archer
We recently stopped by the Archer Hotel Old Town Alexandria – and wow… talk about a boutique hotel with a thoughtfully designed brand. History Meets Casual Elegance Our arrival was through a charming brick courtyard, perfectly aligned with Old Town Alexandria’s historic colonial streetscape. While the exterior mirrors the classic architecture of its surroundings, the […]
Inside the Storybook Charm of Mill Falls at the Lake
Small, intentional details set the tone and tell the story of a boutique hotel. We recently attended a conference in the charming town of Meredith, New Hampshire, at Mill Falls at the Lake. Right on the shore of Lake Winnipesaukee, Mill Falls isn’t just a hotel; it’s more like a lakeside village escape. It combines […]
Wanna Sleep With a Local?
The Williamsburg Hotel, in the heart of Brooklyn, positions itself as a place where guests can experience this very ‘hip’ neighborhood like a local. The hotel does a great job of subtly driving that message home throughout the customer journey – from booking to check-out. Right from the start, you are greeted on the website […]
Join the Revolution
A famous Maya Angelou quote says, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” This holds true for hotel brands. The good ones make you feel something. They ignite the senses. Never has this been more true for me than when I […]
Focus on Craftmanship
Le Labo is a perfume brand based in New York City. As far as brands go, they have definitely gone the extra mile to define who they are on what they stand for. Their brand manifesto (pictured here) is displayed on their website outlining their 14 core beliefs. While it would be fun to talk […]
Stay in a Charming Historic Seed Factory
Our motto is simple: A great hotel is often defined by the sum of its details. And speaking of details—our recent stay at Hotel Nell in the heart of Union Market, Washington, D.C., was filled with them. This charming boutique hotel weaves its rich, storied history into every corner, bringing its past to life in […]