We are a dynamic mother daughter duo that share a passion for travel, tourism and hospitality. We love to travel – some may call us hospitality geeks. Together, we have over 30 years of marketing experience working with bespoke brands across these industries. We would love to meet you and talk about how we might work together to activate your brand.
Visit our blog The Branded Traveler to see what special places we have discovered.
Janet Eason, Founder and CEO of Eason Branding, is a seasoned brand strategist with decades of experience providing strategic direction, engaging marketing concepts, and brand growth for both global and boutique hospitality brands.
Her portfolio of work includes prominent names in hospitality, destinations, and airlines such as The Islands of the Bahamas, Barbados Tourism Authority, Emirates Airlines and Four Seasons Hotels & Resorts. Janet successfully positioned these brands as industry leaders and supported brand growth.
As CEO of Eason Branding, Janet brings a fresh, innovative approach to problem solving and creating genuine connections between consumers and brands
Prior to founding Eason Branding, Janet served as the Vice President of Marketing and Communications for Main Street Hospitality, a hotel management company, where she led marketing and branding efforts for several boutique hotels in the Northeast.
Her work encompassed everything from launching new hotels to repositioning established brands, driving growth and recognition in a competitive market. Prior to her work with Main Street Hospitality, Janet served as the Executive Marketing Director for Colonial Williamsburg, where she spearheaded all marketing initiatives for a diverse portfolio including five hotels, three golf courses, a 5-star spa, and 10 restaurants, driving cohesive branding and promoting growth.
Sydney Eason, co-founder of Eason Branding, has over a decade of experience leading transformative digital initiatives and branding strategies for hospitality, lifestyle, technology, entertainment, and consumer product brands. During her tenure, Sydney has successfully developed and implemented digital efforts that boost online presence, increase brand visibility, and authentically drive consumer engagement. With a deep understanding of market trends and consumer behavior, Sydney shaped brand perception and elevated brand awareness by creating impactful campaigns that resonate with consumers and drive growth revenue.
Prior to founding Eason branding, Sydney was the Senior Digital Strategist at Main Street Hospitality where she led digital strategies across the company’s portfolio of hotels, including Hammetts Hotel, which opened during the challenges of COVID-19.
Sydney has applied her expertise of social media and influencer marketing to elevate brand profiles across digital platforms for prominent companies and organizations including Visit Florida, The Dunes On The Waterfront, The Red Lion Inn, PBS, Delta, L’Oréal, God’s Love We Deliver, Joanne Trattoria, and more.
