Services
Eason Branding is a boutique marketing consultancy specializing in branding and marketing for hospitality, travel, and lifestyle brands. We help our clients develop unique brand stories to connect with current and potential guests. We also develop marketing strategies, and budgets and oversee tactical execution - all designed to increase revenue and build brand awareness over time.
We work with clients on a project basis or as long-term marketing support. For some, we serve as the in-house marketing team. We will build a team based on your needs and budget.
Branding Strategy and Identity
We help brands uncover their unique DNA - those aspects of their brand that are authentic and unique. The things that make for a great story. We then infuse these stories into the guest experience, marketing & communications, and every other touchpoint of your brand.
Brand Positioning
Brand Refreshes
Visual Identity | Logo Design
Branded Collateral
Brand Experience Training
Content Marketing
Content Marketing is one of the most important marketing strategies in the hospitality industry. We create content for social media, websites, and email campaigns to increase engagement, visibility, and conversion.
Copy Writing
Blogs and Newsletters
Graphic Design
Photography / Videography
Social Media
Our approach to social starts with a customized playbook as well as an engagement plan to serve as your guide for posting branded content across your social channels. We also provide community management to build an engaged follower base.
Social Media Strategy
Customized Playbook
Content Creation
Community Management
Analytics Reporting
Influencer Campaigns
Email Marketing
CRM is often one of the most overlooked marketing strategies available. Retaining loyal guests is the number one revenue-driving activity a hotel/restaurant can utilize. We design targeted email campaigns to ensure customer loyalty and drive revenue. We utilize segmentation to personalize your messaging to specific audiences based on seasonality, interests, and demographics.
Strategy + Execution
Creative Development
Customer Segmentation
Transactional Emails
Consulting
Many of our clients hire us to help determine what their needs are and to help to prioritize their marketing budget. We will work with you to develop a focused plan and assemble the right team to deliver your goals and maximize your ROI.
Marketing Audits
Team Training
Marketing Plan | Budget Development
Brand Strategy