A famous Maya Angelou quote says, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” This holds true for hotel brands. The good ones make you feel something. They ignite the senses. Never has this been more true for me than when […]
The Williamsburg Hotel, in the heart of Brooklyn, positions itself as a place where guests can experience this very ‘hip’ neighborhood like a local. The hotel does a great job of subtly driving that message home throughout the customer journey – from booking to check-out. Right from the start, you are greeted on the website […]
Le Labo is a perfume brand based in New York City. As far as brands go, they have definitely gone the extra mile to define who they are on what they stand for. Their brand manifesto (pictured here) is displayed on their website outlining their 14 core beliefs. While it would be fun to talk […]