I have always had a great love for hotels. On family vacations, I would hang out in the lobby while waiting for my family to get ready for the day. There’s so much you can learn by just sitting and watching…the energy of a place, the sights and sounds, the type of guests, the attentiveness of the staff, the design, the history, and the local neighborhood. All of your senses come together to form stories. And it’s these stories that make a place unique. Sometimes even special.
Fast forward, in 2021, my daughter/co-founder and I created Eason Branding. A branding and marketing company for hospitality and travel companies. She shares my passion for travel, hotels, and good food and drink. So when we travel, we like to stop in and find out what makes each place special.
A famous Maya Angelou quote says, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” This holds true for hotel brands. The good ones make you feel something. They ignite the senses. Never has this been more true for me than when […]
The Williamsburg Hotel, in the heart of Brooklyn, positions itself as a place where guests can experience this very ‘hip’ neighborhood like a local. The hotel does a great job of subtly driving that message home throughout the customer journey – from booking to check-out. Right from the start, you are greeted on the website […]